It's Artificial

Sales Consultancy

The I-A Way

In over 17 years of being a sales professional, the amount of sales managers and leaders I encountered are plentyfull. Unfortunatly most of them proved to be artificial leaders and in no way helped me to become a better sales pro.


Most sales leader tend to only focus on the outcome and never bother to look at the process. In this way never improving their team's performance. They burn the team out and have to explain themselves every quarter why 70% of their pipeline just vanished into the next and so on and so on.


It's Artificial helps sales professionals, managers and companies to improve their game by guiding them to better sell, predict, coach and perform. This by shifting the focus to the process of selling and coaching and leading. With happier customers, leaders and investors as a result.




What We Offer

Mentor and apprentice

Personal coaching

Need help with setting up cadances? Or just trying to improve on your skillset during the sales process? Or just feeling the need to vent and have a second pair or eyes looking at your deal?


We've got you covered!

Confident male executive coach speaking to employees group during workshop

Company training

Feel the need to train your salesforce to the next level, or they just need to refresh and resharpen their skills? Are you sure you are still consultative selling?


We will help you get your team (back) on track and train the team leader how to coach and hold them accountable for their results.

Hand illustrating business strategic planning concept

Strategic Sales Consulting

Are your daily activities still in line with the business goals you want to achieve? Does your approach still fit the markets needs?


We will help you rethink and set up your strategic sales plan and playbook for you to reach the desired business outcomes.

"Focus on the process, maximize results"

Why it's Artificial

In my over 17 years’ experience in sales I have concluded one thing: 90% of the time you are told what to do, but hardly how to do it. This makes sales a stressful and hard job to do. And it doesn’t have to be. I have been blessed with some of the coaches and trainers I have had. But for the greatest part, I had to figure everything out for myself. Reading books, following webinars and investing into training myself, where my companies did not.


Sales can be a very fun job, where hard and smart work is appreciated and rewarded greatly! You can genuinely help customers without feeling you screwed them over, receiving their gratitude, whilst at the same time you contribute to the success of company and get that nice bonus too!


I started It’s Artificial to help out pro’s and companies who want to keep growing and investing in themselves. Who want to achieve greatness and elevate their success to new levels. I believe that by using the right gameplan, and learning how to sell more sales can be successful and enjoy what they do.